Oi, Belfast retailer that helps homeless people, returns to Northern Ireland shopping centre for the summer

Following the major success of their last pop-up outlet store, purpose-driven fashion retailer, OutsideIn (Oi) is returning to Northern Ireland’s only premier designer outlet, The Boulevard, on June 15.

Operating for four-weeks OutsideIn’s outlet store will sell its hugely popular current clothing and accessory range including t-shirts and beanie hats at discounted prices.

Established in 2016 in Belfast, OutsideIn was created to not only sell clothing but more importantly, to help people experiencing homelessness. Developed with this mission at the forefront, OutsideIn work with a ‘Wear One, Share One’ giving model, where for every product purchased, customers donate brand-new essential clothing items to someone experiencing homelessness through its network of Giving Partners.

Growing steadily from launch, Oi with the support of its Giving Partner network, has given over 212,000 items of essential clothing to people in need across 41 cities and seven different countries, since the company began. Looking ahead, the Northern Irish retailer has pledged to donate two million products over the next five years.

Chris Nelmes, retail director at The Boulevard, said: “As a socially conscious, independent retailer, Oi aligns well with our values and was a huge success with our shopper demographic. We are therefore delighted to welcome OutsideIn back to The Boulevard for the summer months and support its homelessness initiatives.”

David Johnston, founder of OutsideIn, added: “The response we had from customers when we popped up at The Boulevard back in February was fantastic, and the support we have received since then has taken us from strength to strength.

“We are excited to return to The Boulevard and continue to engage with customers and give them the chance to hear the stories and passion behind our designs and the people they are helping with each purchase.”